Box Office of Raees: A Comprehensive Analysis
Raees, a 2017 Indian crime action film directed by Rahul Dholakia, was one of the most anticipated movies of the year. Starring Shah Rukh Khan, Mahira Khan, and Nawazuddin Siddiqui, the movie was released on January 25, 2017. The film’s box office performance was highly anticipated, given the star power and the hype surrounding the movie. In this article, we will analyze the box office performance of Raees and explore the factors that contributed to its success.
Section 1: Opening Weekend Collection
Raees opened to a massive response at the box office, collecting INR 20.42 crores on its opening day. The movie’s opening weekend collection was INR 93.24 crores, making it the highest opening weekend collection for any Bollywood movie released in January. The movie’s performance was particularly impressive considering it was released during the Republic Day weekend, which is traditionally considered a slow period for Bollywood movies.
The movie’s opening weekend collection can be attributed to several factors. First, Shah Rukh Khan’s star power played a significant role in attracting audiences to the theaters. Second, the movie’s marketing campaign was highly effective, generating a lot of buzz and excitement among moviegoers. Finally, the movie’s storyline and action sequences were well-received by audiences, leading to positive word-of-mouth publicity.
Section 2: Domestic Box Office Collection
Raees continued to perform well at the box office in the following weeks, with its domestic box office collection reaching INR 137.51 crores by the end of its theatrical run. The movie’s performance was particularly impressive given that it faced stiff competition from other Bollywood releases during its run.
The movie’s domestic box office collection can be attributed to several factors. First, the movie’s storyline and action sequences were well-received by audiences, leading to repeat viewings. Second, the movie’s music was highly popular, with several songs becoming chartbusters. Finally, the movie’s marketing campaign continued to generate buzz and excitement among moviegoers, leading to sustained interest in the movie.
Section 3: Overseas Box Office Collection
Raees also performed well at the overseas box office, collecting approximately $13 million worldwide. The movie’s performance was particularly impressive in the Middle East and North Africa region, where it collected approximately $4.5 million.
The movie’s overseas box office collection can be attributed to several factors. First, Shah Rukh Khan has a massive fan following in several overseas markets, particularly in the Middle East. Second, the movie’s marketing campaign was highly effective in generating interest among overseas audiences. Finally, the movie’s storyline and action sequences were well-received by overseas audiences, leading to positive word-of-mouth publicity.
Section 4: Critical Reception
Raees received mixed reviews from critics, with some praising the movie’s storyline and performances while others criticized its pacing and lack of originality. However, the movie’s critical reception did not seem to have a significant impact on its box office performance.
The movie’s critical reception can be attributed to several factors. First, the movie’s storyline was not particularly original, drawing comparisons to other Bollywood movies in the same genre. Second, some critics felt that the movie’s pacing was slow and could have been improved. Finally, some critics felt that the movie’s treatment of certain themes was problematic.
Conclusion
In conclusion, Raees was a highly successful movie at the box office, collecting INR 137.51 crores domestically and approximately $13 million worldwide. The movie’s success can be attributed to several factors, including Shah Rukh Khan’s star power, the movie’s effective marketing campaign, and its well-received storyline and action sequences. While the movie received mixed reviews from critics, its critical reception did not seem to have a significant impact on its box office performance. Overall, Raees was a commercial success and a testament to the power of effective marketing and star power in Bollywood.